About Us
The Marketing Edge is a team of experts in marketing and PR with an exceptional track record helping companies grow year on year. We are engaged in long term partnerships where we become an integral part of the marketing team to ensure our clients gain a competitive edge and achieve sustained growth.
Iestyn Armstrong-Smith
Iestyn is our star writer! He previously edited Automatic ID News Europe, Frontline Solutions (Europe), IT Reseller, Manufacturing & Logistics IT and Logistics Business IT. His technical knowledge includes AIDC/auto ID, rugged mobile computing, manufacturing and logistics software, telematics and the various environments in which these are applied. His skills range from writing and editing for print and web to assisting with the development of materials and media for marketing campaigns. Iestyn manages forward features, keeping editors up to date with relevant information, providing expert comment and submissions. He writes articles for a range of publications and is recognised for making technical, often difficult, topics easy to understand.
Faith Clark
Faith is an expert in marketing communications with specialist knowledge of geographic information and systems, mapping and the use of technology in the public and private sectors. Faith has a degree in GIS and extensive experience within the GIS and remote sensing market. Her expertise is event management, PR and writing articles and contributes regularly to key publications. In the early days of street level mapping, she helped to market a unique technology that paired video with GPS to provide stereoscopic 3D images. This was an important forerunner to the advanced 3D laser mapping systems seen today such as Streetmapper. Following a short spell at Dataview Solutions Faith spent eight years at GeoInformation Group, where she was instrumental in helping the company winning a Millennium Product award. She also developed and launched the popular GeoDATA educational events.
Robert Peel
Robert formed The Marketing Edge in 1992 to provide specialist marketing advice and services to hi-tech companies working with the GIS, mobile and transport sectors. Robert ran a Geographic Information Systems (GIS) company in the late 1980s and was later Head of Marketing at Datatrak where he launched the world's first commercial vehicle tracking system. Robert advises on marketing communications ensuring companies get the best return on their marketing expenditure and he heads the day to day PR activities as the primary contact with the press. A creative thinker, Robert provides ideas to boost the profile of companies a give them a competitive edge through highly cost effective marketing communications.
Alex Epstein
Star of the BBC TV Show The Apprentice Alex brings exceptional creative skills to help deliver campaigns that really do deliver 'the marketing edge'. Having gained hands on experience in multi-media presentations, advertising, web marketing, PR and direct marketing, Alex takes the approach that you need to do something different and original to gain attention in the competitive world. His appreciation of consumer marketing adds an important dimension to traditionally conservative marketing in the technology sector.
Iestyn Armstrong-Smith
Iestyn is our star writer! He previously edited Automatic ID News Europe, Frontline Solutions (Europe), IT Reseller, Manufacturing & Logistics IT and Logistics Business IT. His technical knowledge includes AIDC/auto ID, rugged mobile computing, manufacturing and logistics software, telematics and the various environments in which these are applied. His skills range from writing and editing for print and web to assisting with the development of materials and media for marketing campaigns. Iestyn manages forward features, keeping editors up to date with relevant information, providing expert comment and submissions. He writes articles for a range of publications and is recognised for making technical, often difficult, topics easy to understand.
Faith Clark
Faith is an expert in marketing communications with specialist knowledge of geographic information and systems, mapping and the use of technology in the public and private sectors. Faith has a degree in GIS and extensive experience within the GIS and remote sensing market. Her expertise is event management, PR and writing articles and contributes regularly to key publications. In the early days of street level mapping, she helped to market a unique technology that paired video with GPS to provide stereoscopic 3D images. This was an important forerunner to the advanced 3D laser mapping systems seen today such as Streetmapper. Following a short spell at Dataview Solutions Faith spent eight years at GeoInformation Group, where she was instrumental in helping the company winning a Millennium Product award. She also developed and launched the popular GeoDATA educational events.
Robert Peel
Robert formed The Marketing Edge in 1992 to provide specialist marketing advice and services to hi-tech companies working with the GIS, mobile and transport sectors. Robert ran a Geographic Information Systems (GIS) company in the late 1980s and was later Head of Marketing at Datatrak where he launched the world's first commercial vehicle tracking system. Robert advises on marketing communications ensuring companies get the best return on their marketing expenditure and he heads the day to day PR activities as the primary contact with the press. A creative thinker, Robert provides ideas to boost the profile of companies a give them a competitive edge through highly cost effective marketing communications.
Alex Epstein
Star of the BBC TV Show The Apprentice Alex brings exceptional creative skills to help deliver campaigns that really do deliver 'the marketing edge'. Having gained hands on experience in multi-media presentations, advertising, web marketing, PR and direct marketing, Alex takes the approach that you need to do something different and original to gain attention in the competitive world. His appreciation of consumer marketing adds an important dimension to traditionally conservative marketing in the technology sector.
